November 25, 2009 
Research finds offline relations enhanced by online social media
Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media.
Read details at http://www.adweek.com/aw/content_display/news/digital/e3i2be1f9566e4c124dc06f0929e258471e
